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Apple has been weathering this for a while. Maybe it was bad timing with a contract rollover but they seem to have lost their primacy with TMSC.

I’m guessing they are doing their best to maintain margins. I don’t know what Apple’s cash chest has these days but it’s always been enormous.

But they don’t score points in the stock market by having cash on hand. They do get points for operating margin.



Even when the M5 Pro MacBook 16 released, they did raise the price $100 but upped the hard drive to 1TB. I really thought they would wait to raise prices until the next cycle but this is a bit alarming.


If they never raise their prices, they can't drop them.


Or it's just a bluff since their memory upgrade prices were actually some of the lowest compared to the rest of manufacturers.


Cash on the order of a hundred billion dollars. Plenty to weather this storm if they so chose so I agree with your assessment.


Apple is perpetually doomed with the stock market Intel and IBM have more pull.




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