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Also US cars were genuinely horrendous in the 80s-90s in terms of build quality & reliability vs same price or cheaper Japanese equivalents.

It's only rather recent that all the big name car makes from US/Europe/Japan/Korea are pretty good & reliable. There were huge differences 30-40 years ago.



I think there's a finer point here: US consumers don't want to pay for local UAW labor. GM&Toyota did fine out of the NUMMI plant, and companies like Nissan and Mercedes are making cars in Alabama.


Parallel to how the UK car industry local brands collapsed, but Nissan Sunderland has just kept going nicely.


The problem wasn't assembly alone, the designers carry much blame as well in that era.




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