My wife and I have a family account. I absolutely love it and have used it for a while. I’m a programmer and use it more for that kind of thing. She, however, does the purchasing and shopping and product hunting for our house. She keeps trying to use it but ends up with Google tabs open anyway. As as much as I’m a big Kagi fan, YMMV depending on your usage patterns.
I participated actively in the Google Local Guides. I depend on the content from there to discover stuff geographically. But I’m also aware reviews and interactions and even images that look human can’t really be counted on anymore.