There are many ways these services can take shape and that this isn’t simply about watching some ads or not. What Google and the big players engage in is a violent, gross violation of our privacy which they turn around and sell on the open market/hand to their friends/use against your psychology themselves. It’s not just a simple Coke ad during your favorite sport on cable tv anymore and every time you travel to a site you have no realistic way of knowing what is being vacuumed up. We can’t even make an informed decision.

It’s a worthwhile exercise sitting down and thinking about alternatives to this data vacuum/attention economy nonsense that is so harmful for us personally and to our society as a whole.