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This is essentially Tesla’s looming biggest problem: they just don’t compete in enough model segments.

No tiny city car hatchback for volume in Europe, no three row SUV for American families, no commercial delivery vehicles (the ideal EV use case), no subcompact SUV, and their pickup truck is way more of a failure than it should have been.

The Cybertruck should have just been called tho Model T, be made to look normal/big manly grill like a Silverado, and have ads for it plastered all over NFL games. Tesla should have easily been able to sell 100,000 units per year in North America but they designed the thing without considering demographic research at all. (Example: many families use the 6 seat configuration of the F-150 to fit the whole family in in lieu of a minivan).



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