Fair enough. I know a couple of non-technical founders actually and they seem to be focusing on sales and marketing + VC connections. I don't get that impression from some of the founders I'm reading on HN though. I certainly appreciate the stories but the impressions I get, and this may be incorrect, is that they are taking credit for the "design" (in the overall looser sense of the term) of their product when they have just given broad reaching goals and let the actual employees make all the little decisions that make or break the product.