Sure, I agree with all of those things, but the fact still stands, Steam is actively lying to customers as the store pages say "Buy" and "Purchase", not "Rent" or "Lease", which are more accurate. You don't actually own the product.

Don't get me wrong, as mentioned, I use Steam and like Steam/Valve, but that move is a bit shitty regardless.

I think it would be extremely confusing for customers if the steam “Buy” button was renamed to “Rent” or “Lease”.

It would only be confusing because customers are currently being misled and the new label would no longer match their faulty mental model.

How could it be confusing when that's actually what happens? Imagine HN showed "Delete comment" instead of "Reply" under the comment input, don't you agree that be misleading?

how about "Purchase License"

When I check out on Steam it displays this text to me:

> A purchase of a digital product grants a license for the product on Steam.

This is what I see on the checkout page: https://i.imgur.com/diOkyCM.png

There is a product in the cart, which is a game, and the button says "Purchase", no where does it say anywhere that it's a license (although that's obvious), nor that I don't actually "own" this game after I "purchase" it.

Sure, minor detail perhaps, but I'd still argue that something Steam could do better, and since the industry is lacking self-regulation about this, I'd argue more regulations are needed for this even.

It's on the cart page, before you check out. And I do agree that it should be much more front-and-center, rather than the sort of fine-print thing they have now.

https://imgur.com/a/D1LKUUi