That's fair, it is survey based but it is apparently based on formal internal measurements. The full report (https://ai.wharton.upenn.edu/wp-content/uploads/2025/10/2025... -- slides 43 onwards) mentions that for 75% of them have "integrated formal ROI measurement."
There is little discussion of what that means, however, but we really can't expect concrete numbers for what is going to be sensitive business data,and given that the report tracks it across multiple industries and functions ranging from IT to operations to legal to sales, it may be hard to put into sensible numbers, or how the measurements may be flawed or biased.
There is little discussion of what that means, however, but we really can't expect concrete numbers for what is going to be sensitive business data,and given that the report tracks it across multiple industries and functions ranging from IT to operations to legal to sales, it may be hard to put into sensible numbers, or how the measurements may be flawed or biased.