Coordination means a movement or organization with some kind of actual leadership and alignment. It could be an advocacy group, union, political organization. There has to be something, likely several somethings, for people to throw their lot in with. Otherwise people with grievances will just simmer and complain impotently.

It can start small, but group membership will eventually have to be large if you want to outgun FAANG. We do have numbers on our side though, they're just scattered.