Oh, it's a mostly nonsense (IMO) document that a design contractor did for a new Pepsi logo. I don't really know much about it but it gets posted on HN frequently when someone makes fun of designers. I dunno if it leaked or what, but here's a reddit thread about it: https://www.reddit.com/r/Design/comments/hspqgd/pepsi_logo_r... . I'd bet the GP post of this had their opinion formed at least in part by this document.