This is essentially the literacy component of a Lennon market (which the parent essentially described). Where the consumer can't differentiate a lemon from a peach, only a tad more abstract. The customer has an implicit assumption that it's all equivalent so it gets removed from the decision process.

Which that's probably why we're in a lemon economy. To figure out the answers to these things is incredibly time consuming, even if one does have expertise in a specific domain. Fatigue leads to the same result, oversimplification of assumptions