I know folks are blaming AI but looking back on my 17 years in tech, AI is just the latest hyped-up fever-dream. And whenever there's hype the marketers will do whatever they can to move the metrics, regardless of industry. They hide unsub links, force auth to unsub, auto sub you to new newsletters, send you "we're sorry to see you go" emails, and more.

Social, Apps, Cloud, Crypto, and now AI.