They've already stated that you'll be able to put your site logo and name into the login box [1].
As far as the password, I thought it was pretty clear that the password they are asking for is your Persona password, but maybe that's because I had just signed up.
The point is that you'll only ever need one password, so it'll be great to be able to have one strong password rather than tens of weaker ones.
>The point is that you'll only ever need one password
this will never be true. You'll only ever need one password for mozilla persona. The user expectation will still be one password per site, and allowing sites to brand the box will only make things even more confusing. It needs a stronger mozilla branding, not a stronger client branding.
The user will see the same Gmail Auth log in screen they have seen many times before. They only have to remember their gmail password (and any password manager works like it always has on this form).
Most likely if your provider is webmail, then you'll already have an active session... so you won't have to type a password in.
Every new site will, every site under active development will. The ones where two input boxes have been the same off grey colour for three years won't change much agreed. It's just a question of whether the sites that ask for username/password now are numerically the majority of login sites in three years or not?
As far as the password, I thought it was pretty clear that the password they are asking for is your Persona password, but maybe that's because I had just signed up.
The point is that you'll only ever need one password, so it'll be great to be able to have one strong password rather than tens of weaker ones.
[1] http://identity.mozilla.com/post/32395255498/announcing-the-...