Well it depends on your business model. Android has much smaller user LTV in most cases (especially in apps with no ads and only IAPs/Subscriptions), but the CPI is also smaller, so the economies of scale are different. In certain situations it happens that iOS is not profitable but android is.
Well it depends on your business model. Android has much smaller user LTV in most cases (especially in apps with no ads and only IAPs/Subscriptions), but the CPI is also smaller, so the economies of scale are different. In certain situations it happens that iOS is not profitable but android is.