My first reaction when I saw this campaign was to roll my eyes a bit, to be honest. My own daughter loves the gender neutral and even "boyish" construction toys, and even though she loves ponies and princesses and pink frilly things, she'd probably cast something like this aside.
On reflection though, I think anything that helps get girls interested in the concepts is fantastic. This simply wouldn't be of value to my own daughter (or my nieces for that matter), but I can see how it would be really helpful in getting girls like your niece interested, and that can only be a good thing.
On reflection though, I think anything that helps get girls interested in the concepts is fantastic. This simply wouldn't be of value to my own daughter (or my nieces for that matter), but I can see how it would be really helpful in getting girls like your niece interested, and that can only be a good thing.