University admissions counselors make the Meritful better for students, and we are talking to those people. But teachers have a lot of face time with students, and can be a vehicle for students to learn about Meritful. If a teacher has a class project, it would make a great entry on the portfolio, and a nice way to share with the rest of the class...so, we were looking at the distribution channel. Your comment on two sides of the graph spot on.
Take a look at Rypple too, they're a social performance tool Salesforce bought with a lot of ideas that were neat. You might be able to go pretty far with badging and achievements here. I'd think trying to "replace" a report card might work well.
