I actually just bought your book. Looks like a steal for $3.75. The reason I bought it is because in your blog post you seemed genuine and like you put a lot of effort into. $3.75 is definitely a no-brainer as well. Also, learning from someone who is smarter than me but not someone who runs a company like Zappos is probably a more realistic and practical way to learn and apply the knowledge I gain :)
Joseph, thank you for buying Ice Cream Startups. Ironically, it was partially inspired by Zappos: Delivering Happiness. Writing it was indeed a lot of late nights, which my significant other didn't take too kindly, and I hadn't meant to share the research originally (kinda selfish like that :p), so thank you for your kind words. The feeling of finally shipping and signing on early adopters is ecstatic! Will address the whole debate on pricing low in my blog once I catch up on some rest. If you have any questions, feel free to email me aaron [at] brownieinmotion [dot] ca. Thanks again!
