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Reminds me of Philip Morris' rebranding (http://taxtrials.com/wp-content/uploads/2012/05/altria_logo1...)

Problem is, I'm pretty sure "Altria" was trying to be generic and forgettable.



It seems to be the common theme among all giant multinationals -- they're trying to soften their image by using pastel colors, rounded, clean fonts, minimalist shapes.

See also: BP, Walmart




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