Reminds me of Philip Morris' rebranding (http://taxtrials.com/wp-content/uploads... | Hacker News

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nostromo on Aug 23, 2012 | parent | context | favorite | on: Microsoft gets a new logo for the first time since...

Reminds me of Philip Morris' rebranding (http://taxtrials.com/wp-content/uploads/2012/05/altria_logo1...)

Problem is, I'm pretty sure "Altria" was trying to be generic and forgettable.

drstewart on Aug 23, 2012 [–]

It seems to be the common theme among all giant multinationals -- they're trying to soften their image by using pastel colors, rounded, clean fonts, minimalist shapes.

See also: BP, Walmart

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