I wouldn't go that far. Big companies put a lot of effort into saving $12/seat.
But, if you can convince them they get >$18 of value from it they're usually happy to pay. With hobbyists it's more emotional. $6 is "just a coffee" and can be justified just to try it out. At $18/m is one of your household bills, and many will decide they enjoy watching Netflix more than messing around with Tailscale.
I wouldn't go that far. Big companies put a lot of effort into saving $12/seat.
But, if you can convince them they get >$18 of value from it they're usually happy to pay. With hobbyists it's more emotional. $6 is "just a coffee" and can be justified just to try it out. At $18/m is one of your household bills, and many will decide they enjoy watching Netflix more than messing around with Tailscale.