Even the 18 Pro Max Ultra with Apple Intelligence?

Obligatory Jobs monologue on marketing people:

https://www.youtube.com/watch?v=P4VBqTViEx4

Only the September ones. ;)

Not wrong though

It kind of is, the iPhone 16e isn’t the best even though it’s the latest, right? Or are we rating best by price/performance, not pure performance (I don’t even know if the 16e would be best there)?

Did Apple claim it’s the best phone yet? They’d probably only reserve that for the Pro.

No, but the user I (indirectly) replied to did:

> Every iPhone is their best iPhone yet