Enabling experiences with AI that will drive people sharing content with each other, communicating online, and which can be utilized in AR/VR, where they have a lead position. In-house AI improvements have also helped ad placement and ad generation for clients
People who think Meta's main business focus is Facebook and Instagram don't pay attention.
What makes you think that more artificial stuff is going to reinvigorate the business? Metaverse was supposed to be such savior, but this time they didn’t even rename the company…
Just as an example, there's some pretty funny AI-assisted memes people pass around. The Harry Potter Balenciaga fashion one was a while ago and an example I remember.
Also, the business doesn't need to be reinvigorated. It is booming and they are investing in places to stack more gains down the road & cement current status, which investors like to see. Many big techs right now are flailing and trying to artificially keep profits up by slashing costs only and not increasing revenue, which dents innovation. Meta is managing to sink money into AR/VR AND AI while seeing big revenue growth.
People who think Meta's main business focus is Facebook and Instagram don't pay attention.