Interesting story. This is something I can relate to as I have seen in a number of occasions people presenting new projects/products without being clear about the end user benefit.
There's several ways to do it, but the "classical" one is to first talk about WHO your users are, and WHAT problems or needs they are currently facing without a reliable solution. Then, you bring your product, and you need to explain HOW it will modify their condition and solve their problem. Then, explain what your users will feel, what actual or perceived benefit they will get through it.
It's the basis of Marketing: Framing, framing, framing.
There's several ways to do it, but the "classical" one is to first talk about WHO your users are, and WHAT problems or needs they are currently facing without a reliable solution. Then, you bring your product, and you need to explain HOW it will modify their condition and solve their problem. Then, explain what your users will feel, what actual or perceived benefit they will get through it.
It's the basis of Marketing: Framing, framing, framing.