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Fortunately now there are serious alternatives to the Macbook Air http://www.anandtech.com/show/5843/asus-zenbook-prime-ux21a-...


Also consider Asus' UX31A, which has a drool-worthy 1920x1080 matte IPS display.

Another exciting option is Lenovo's Carbon X1, which I wish they would release already: http://www.engadget.com/2012/05/15/lenovo-thinkpad-x1-carbon...


Wow, that X1 looks great.

Currently typing from a ~13" "ultrabook", I think having an extra inch of space is probably the best compromise between this and a bigger laptop, especially if it's light. And that resolution, in my experience, is exactly what I need for programming comfortably.

Finally, and this is obviously subjective, but I've always liked the way touchpads look best. There's something about matte black which just appeals to me.


i actually returned a macbook pro retina yesterday over this. i know it's insignificant to apple's bottom line, but their tactics against competitors seem to be growing increasingly unsavory.

i think in many tech patent cases if someone were found in violation, as the nexus apparently is, the normal strategy would be for the violator to pay the holder of the patent some licensing fees. maybe it doesn't always work out this way...

but even if licensing were an option and google and/or samsung were willing to pay to license the technology, with apple's very publicly stated goal of destroying android, i don't think they'd ever go along with it.

so this is basically bad for non-apple consumers and good for apple. i mean, it's rational that they'd try to maintain their competitive advantage, and even though multi-source search has existed in android as far back as donut and longer than that as a programming/computational task, i guess apple planted their flag first with this [IMO, obvious] patent

regarding the X1 carbon, ... i'm very excited about it myself. i currently have a T420 and thinkpads have great support for linux, which is my primary operating system. i'm just hoping they give the X1 carbon a decent display. the one on the T420 is pretty lousy.


Just a heads up, the UX21A has the 1920x1080 IPS screen too.


Just to tag along, my brother recently picked himself up a Samsung Series 9, http://www.engadget.com/2012/04/09/15-inch-samsung-series-9-...

They have a 256 gb ssd / i7 model for $1800, and a 128gb / i5 for a cheap $1300 (both are on Amazon, look for model number np900x4c). We played with one in a Best Buy before purchasing online, it definitely felt pretty comparable to the mba's I've used.


Just skimmed the review and that does indeed look like a fine device.

Completely unrelated: Why do vendors (including Apple) insist on plastering their ugly company logos on the back? Both the macbook and the zenbook would look much better without that white scar.


Branding in the strongest selling point of Apple products. They may have their flaws, but they're genius in their branding. They put an Apple logo in the back, for the same reason they give out Apple stickers for your car. For the same reason they put "sent from my iphone" at the end of an email. For the same reason their billionaire campaign insisted to "think different". Even their pixel placement choice has branding in mind. Apple engineering sacrificed multi-tasking to make sure scrolling could be displayed at 60fps, just so that holding a competing product "just doesn't feel like an Apple". That's ingenious branding being consistent at every layer of the company.

They want to you feel emotionally and better than others, and proud to show off the Apple logo. And they're the best in the world at doing this. That's why you saw all those posts angry at instagram when they launched for Android, claiming it wouldn't be as great now that the unwashed masses could touch it.


Maybe that's great for getting people to like the brand, but it's incredibly annoying to non-Apple users. Frankly, I think the whole "sent from my iPhone thing" is extremely obnoxious.

My roommate had a macbook freshman year. Whenever he used it at night (with the screen turned away from me), the stupid logo would light up the whole room. Really? Not only is it garish, but it's actively inconvenient.

I like what Thinkpad does here--they have a relatively unobtrusive logo in the corner with a red led for the dot over the i. It's cute and unobtrusive. My Vaio is also good in this regard--it has an elegant logo made up of metal on a matte blue background. Quite importantly, it does not light up. It might be a little pretentious, but it is elegant. It also has too many vowels, but that's not really related to the discussion :P.


There is a cut off for that, the moment the market hits a reasonable tipping point on that understanding, they will have to come up with something fantastic. Can't wait.


Oh lovely - thank you for sharing. The ASUS logo on the back could do some work. A symbol is much easier to digest than letters.


Unfortunately even ultrabooks may be at risk of an Apple patent:

http://duckduckgo.com/?q=apple+patents+wedge+design


What do people think about Toshiba z930? Haven't done much research, just saw it (or the z830 - predecessor, not sure) in a shop and liked the look and feel (apparently lightest Ultrabook).




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