I think this advice is better served as - "solve problems that everyone has, not just your own"
This, however is a pretty blanket statement, as is the authors. The overall point is actually this:
> As it turns out, it’s not a compelling problem for many people.
This is what the lean-startup and customer development process seeks to find. So here's my advice: go out and talk to customers and take the time to clearly define their problem. In some cases this is your own.
This, however is a pretty blanket statement, as is the authors. The overall point is actually this:
> As it turns out, it’s not a compelling problem for many people.
This is what the lean-startup and customer development process seeks to find. So here's my advice: go out and talk to customers and take the time to clearly define their problem. In some cases this is your own.