Because that's what is necessary in a market economy? If they don't put in effort to compete, the customer will find another team of baristas that will. It is not like it is hard to find another coffeeshop.
> you shouldn't have to arbitrarily put someone at the bottom of the curve
What is arbitrary about it? The reality is that more coffeeshops open than can actually be supported by coffee drinkers, so it is an economic necessity that some end up shuttering due to being at the "bottom of the curve".
Because that's what is necessary in a market economy? If they don't put in effort to compete, the customer will find another team of baristas that will. It is not like it is hard to find another coffeeshop.
> you shouldn't have to arbitrarily put someone at the bottom of the curve
What is arbitrary about it? The reality is that more coffeeshops open than can actually be supported by coffee drinkers, so it is an economic necessity that some end up shuttering due to being at the "bottom of the curve".