What's the alternative to ads? I pay for YouTube premium, and I just mute the sponsor segment ads in videos. I get good information and entertainment from those video creators, so I would like them to get paid to continue doing it.

The sponsors don't pay less if you skip the segment. They won't know.

There’s some data available for this in the YouTube dashboard, actually.

Yes, the alternative to ads is paying. As someone mentioned in this thread: It's kinda shit that these sponsored segments don't get skipped automatically if you pay for premium.

I am too greedy to pay for premium tbh and as long as µblock works with the normal ads, I'm fine. If it stops working one day, I'll probably rather stop using youtube instead of paying for premium

Just to make you aware, they added pseudo SponsorBlock on TY Premium.

If you "skip" 10 seconds on a sponsored segment a "skip to next part button" will appear on screen to the end of the sponsored segment (it does not use chapters and it does not appear 100% of times)

Some alternatives include merchandise, sponsorships (Patreon etc), tipping, and organic engagement / sharing so that more people can find them and give them money.

> Your content creators were always going to increase monetization strategies, whether you gave them the nod or not. That's the beauty of capitalism hard at work.

And he can choose which content creators he watches based on how obtrusive their monetization strategies are, that is also very much part of capitalism.

I'd argue choosing to watch for free content that cost money to produce is the opposite of capitalism.

I wasn't arguing in favor of SponsorBlock, I was stating that you have to option to not watch the content at all if the sponsorship is so annoying you'd consider installing something like SponsorBlock.