fwiw, my article does not set out to be "neutral". It reflects my research-backed personal opinions of Rabbit Inc. and their products (strong negative sentiment) and it would be disingenuous of me to leave that out.
Nonetheless, I reject the idea that saying "July 12th" instead of "Friday" is lying by omission.
It wouldn't be instead of, rather both. I.e. Friday doesn't have full context nor does July 12th. It also wouldn't have to get rid of the other personal commentary, just not put it in the section about having reached out for comment. That said you're more than right in that nothing says the article must set out to be neutral.
At least you're honest about it being a hit piece and not a journalistic endeavor, but you should at least feel a little shame about your own shitty behavior.
Nonetheless, I reject the idea that saying "July 12th" instead of "Friday" is lying by omission.