They care when it affects their bottom line, and customers leaving for the competition does that.
I don't know if that's what's happening here, honestly, but you're right that they don't care about being shamed, but building a reputation of being hard to work with and target, especially in a growing market like Linux (still tiny, but growing nonetheless, and becoming significantly more important in the areas where non-gaming GPU use is concerned) can start to erode sales and B2B relationships, and the latter particularly if you make the programmers and PMs hate using your products.
I do agree that companies don’t really care for public sentiment as long as business is going as usual. Nvidia is printing money with their data center hardware [1] where half of their yearly revenue comes from.
Hah, good point. The OP was pedantically correct. The implication in "growing market share" is that "market share" is small, but that's definitely reading between the lines!
I don't know if that's what's happening here, honestly, but you're right that they don't care about being shamed, but building a reputation of being hard to work with and target, especially in a growing market like Linux (still tiny, but growing nonetheless, and becoming significantly more important in the areas where non-gaming GPU use is concerned) can start to erode sales and B2B relationships, and the latter particularly if you make the programmers and PMs hate using your products.