The fact is Mac Pro's aren't as profitable as iPads or iPhones. If you were CEO you'd de-prioritise the line as well.
They're not killing off the line altogether probably because it's a less risky market. iPads and iPhones are new, and tomorrow a new phone could kill off iPhone sales over night.
It is pretty shitty to see Apple do this however. I'd love for them to put in the bleeding edge hardware on the line.
My problem with that line of reasoning is that the company has (had) over $100 billion in the bank. They have no reason to de-prioritize any area of the business that's making a profit. They have enough resources to pump into all their profitable lines of business and more.
Is the potential of pissing off dedicated customers worth the money they'll save? What will they do with the money they save? Add it to their unimaginably large mountain of cash?
It's not about profit, it's about executive focus. That's the limiting factor. Mobile is changing so fast, and they don't want to take their eye off that ball.
That could easily be fixed by bringing the price back down into reality (i.e. 30-50% more expensive than equivalent x86-hardware, but not 300% more expensive).
Currently you'd have to be lobotomized to buy a MacPro at this price point. You can buy literally 2-3 "beige boxes" with similar specs for that money.
The shiny case and OSX make up for a lot, but there's a limit to what people will bear.
The entirety of worldwide PC shipments for a quarter is less than 100 million units. So, no, cutting prices is not going to help catch up to iOS revenues.
Exactly. Apple may be figuring that if they could divert the resources currently devoted to the Mac Pro line to other products, they would be making a greater return.
Or perhaps they have something in the pipe but not ready yet. They've never been a company to tip their hand early.
They're not killing off the line altogether probably because it's a less risky market. iPads and iPhones are new, and tomorrow a new phone could kill off iPhone sales over night.
It is pretty shitty to see Apple do this however. I'd love for them to put in the bleeding edge hardware on the line.