Thanks for the comment, (I think) it’s really interesting. I have a bunch of questions about that experience, but limiting to just one:
>At that time, it was already listed for a much smaller value than what a VC would like.
I understand you were in talks with a product not necessarily the entire business or even the brand assets, but can you expand on “listed”? Makes it sound like a public marketplace with a price.
>brand names are overrated especially for failed companies.
I think this is where my post wasn’t clear and misinterpreted. My post is being interpreted as an acquisition for the purpose of trading off the goodwill of the prior business. Whereas, I’m envisioning an acquisition because the dead company has a great name and a portfolio (short branded .com, branded social media handles, trademark) that would be a great name for any business/startup rather than leveraging the goodwill of any prior business operating under that name. For example, I’m just making something but if there were a YC company “telehealth” and they owned Telehealth.com and @telehealth social media handles, there would be plenty of established businesses/startups that would want to acquire that brand portfolio having nothing to do with the prior business.
>At that time, it was already listed for a much smaller value than what a VC would like.
I understand you were in talks with a product not necessarily the entire business or even the brand assets, but can you expand on “listed”? Makes it sound like a public marketplace with a price.
>brand names are overrated especially for failed companies.
I think this is where my post wasn’t clear and misinterpreted. My post is being interpreted as an acquisition for the purpose of trading off the goodwill of the prior business. Whereas, I’m envisioning an acquisition because the dead company has a great name and a portfolio (short branded .com, branded social media handles, trademark) that would be a great name for any business/startup rather than leveraging the goodwill of any prior business operating under that name. For example, I’m just making something but if there were a YC company “telehealth” and they owned Telehealth.com and @telehealth social media handles, there would be plenty of established businesses/startups that would want to acquire that brand portfolio having nothing to do with the prior business.