You are right, I just meant to say that the 'awareness' has increased a lot since Last.fm first stepped on the scene. Unless you were already security-savvy and had a hacker (as in the original sense of the word) background, I guess no one really cared back then.

On a sidenote, I just changed passwords for what was probably my second last.fm account and I haven't logged in or 'scrobbled' since 2007. Different times for sure.