Not sure why this is relevant. Apple's forte was always the hardware (and lately the greater focus on privacy). And you could easily say the same about Microsoft:
search? someone else
maps? someone else
video? someone else
audio? someone else
Arguably Apple is at least better positioned than MS for some of these because people actually use Apple Maps and Apple Music. When was the last time someone whipped out Bing Maps?
the only tier-one, network-effects app they control is iMessage
search? someone else
maps? someone else
video? someone else
audio? someone else
and now they will go to someone else for AI
what did they do in the meantime? VR that bellyflopped