It’s the opposite. Writing and effective communication are the best use of your time.
People write company blogs only when required. That’s true. But it is incumbent on management to make that an incentive. Good technical blogs will attract talent when you want to hire.
For you - it’s a public validation of your job skills. 3 in-depth blogs will carry a lot more weight than a resume.
For the company - it’s a place to advertise the kind of work done to hire talented devs.
People write company blogs only when required. That’s true. But it is incumbent on management to make that an incentive. Good technical blogs will attract talent when you want to hire.
For you - it’s a public validation of your job skills. 3 in-depth blogs will carry a lot more weight than a resume.
For the company - it’s a place to advertise the kind of work done to hire talented devs.