It's clearly targeted at the Indian market. Stellantis EVs like the e-C3 are fairly competitive in India [0], and India is crazy about SUVs and Jeeps (eg. Toyota Fortuner and the Mahindra Thar and Scorpio).
Most likely it's an attempt by Stellantis to compete with Mahindra's upcoming Thar EV [1], the same way Toyota, Suzuki, and Maruti Suzuki all use the same EV platform globally to compete with Hyundai and Honda EVs in India.
Most likely it's an attempt by Stellantis to compete with Mahindra's upcoming Thar EV [1], the same way Toyota, Suzuki, and Maruti Suzuki all use the same EV platform globally to compete with Hyundai and Honda EVs in India.
[0] - https://www.citroen.in/new-ec3
[1] - https://www.mahindraelectricautomobile.com/