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Exactly what you demonstrated.

‘Meeting Friday’ was the message. You completely ignored the rest. It was just extra padding (intentionally so). Maybe 2 words is too short. But can you honestly tell me that the majority of emails you receive is suscinct and to the point? Or do you simply skim them for highlights and extract what is relevant to you?

That’s really the take away I was trying to get at. People equate quantity to quality far too often. We send way more content than we need to out of fear that someone will equate less with bad.



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