If it was me (and it isn't, so grain of salt) I'd bump the stuff about arbitrator qualifications to the top of the site, or maybe even include it in the value proposition: I like the idea of selling binding arbitration as an "Internet small claims court", but you might also consider some kind of spin on "Internet access to legal and ADR professionals".

Also: wow would I kill the Bitcoin stuff. Topple pillars of western capitalism one at a time. :)

I don't know, bitcoin is nice as it makes an easy international currency, even for financially isolated countries (aka "axis of evil"). I can see bitcoins being used as well to buy chinese goods/services without having to deal with currency transfer costs.

Also, they might get some business via this, as bitcoin businesses need some sort of arbitration system. Perhaps this could be a court for large scale elicit businesses, though I don't know if they want to tred in those waters.

On the other hand, I think the rapidly growing bitcoin economy probably really needs something like this.

Yes but this has no need for the bitcoin economy.

Huh?

Are you worried that the libertarian bent of your arbitrators combined with the ex aequo et bono arbitration could lead to the perception of your judgments being perceived as politically biased, especially when it comes to controversial issues such as IP?

For IP there might be an issue as long as we don't have arbitrator profiles, for all other issues: we are dealing with contract law for private disputes so political views on the common good do not matter much.