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> they could do a lot more to counter the epidemic of fakes

they are not incentivized to do so, since they profit from the fakes; only if/when this results in customers disengaging from Amazon altogether and total sales decreasing, will it be seen as a problem



MBAs will never understand intrinsically that $1 in extra profit from a ripped-off customer is dangerous profit if that churn it increases your future CAC by more than >$1


Even if they understand that, MBA executives will be judged by profit targets hit __this year__, not when the crows come to roost 3 years from now.


This. executives are very smart and know exactly how to their incentives work. The shareholders are the ones not paying attention.




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