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>and it still generates $4b p.a and climbing, imagine how good they would be if they actually figured this stuff out

Please also consider a counter case, what if $4b revenue i.e. roughly $4 per user per year, is the best you can have for such a product. And the potential for growth of no. of users is not high, then what?



This seems very strange to me. There are social networks monetizing at much higher ARPU. Why is Facebook different?




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