Where to begin - first, our apps perform at least 30x better. Facebook mobile apps sometimes lag for 30 seconds or more loading new content, ours is instantaneous. Our app was natively built for all platforms. Second, we are backwards compatible with email and text. I think FB might handle email replies as well but text is huge on mobile and is a big deal for our users. Third, we can build your groups automatically for you with Magic Circles. Fourth, we are hooked into all major social networks and are constantly scanning for interesting events occurring in your life. When we find those events, we post them to your Circles for you (if you have the setting turned on) - this takes the effort out of sharing. There's more but I encourage you to try the app and see for yourself how much better it is.