...or they could just increase the Bahncard price, but it is already sort of a luxury item aimed mainly at businesses. It's at least more expensive than a more traditional "single lifestyle" (at least outside of popular cities). I don't think they'll run into the problem of the Bahncard 100 becoming too popular and being used to "live on the train".
In any case, it get this article generated a lot more sales than this guy could ever cost. Trains are a lot like hotels. You want to fill every spot you can, even at low marginal value because marginal cost is all but zero.
