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Or more likely explanation for this phenomenon is that for Gen Z people:

1. Snapchat has relatively more people that they want to interact with.

2. The cost of learning a difficult UI is relatively low since they have more spare mental bandwidth since they aren't working full time, raising kids, etc.

So for a younger person, it's worth it to fight a bad UI to get to the social network, but for an older person the trade-off may not be worth it.



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