Sure, the search page is where intent happens so that makes sense. Doing a bit of digging, it looks like the network generates just shy of a 3rd but 37B/3 is not really something to scoff at.
I would imagine from a marketers perspective there are times when Facebook would have a better offering. I don't see why there has to be a black & white distinction between Google's and a potential Facebook ad network. Consider Groupon, there are times when the model makes sense (experience based businesses) and times when it doesn't (restaurants). Even if Facebook rolled out their own network and only managed to get another 5 billion out of it, thats still a doubling of their revenue.
I admit that after looking at the numbers, its not nearly as rosy as it might have seemed on the outset. But then again, I never had any intention of buying stock anyway.
I would imagine from a marketers perspective there are times when Facebook would have a better offering. I don't see why there has to be a black & white distinction between Google's and a potential Facebook ad network. Consider Groupon, there are times when the model makes sense (experience based businesses) and times when it doesn't (restaurants). Even if Facebook rolled out their own network and only managed to get another 5 billion out of it, thats still a doubling of their revenue.
I admit that after looking at the numbers, its not nearly as rosy as it might have seemed on the outset. But then again, I never had any intention of buying stock anyway.