Twitter ads were mostly for brand awareness - the ads don't directly lead to sales, but they lead to a good brand image which leads to indirect sales later.
The effectiveness of brand ads is notoriously hard to measure, so it comes down to the gut feeling of marketing execs rather than cold hard numbers like CPA like google ads.
The gut feeling associated with twitter right now is, to put it mildly, rather low.
The effectiveness of brand ads is notoriously hard to measure, so it comes down to the gut feeling of marketing execs rather than cold hard numbers like CPA like google ads.
The gut feeling associated with twitter right now is, to put it mildly, rather low.