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Apple is known for insisting on a positive margin on its individual products. $59 Siri Remote, $179 Apple TV, etc.


For physical products, which makes sense. I can’t imagine Apple TV+ was (or probably still is) at all profitable (especially considering how low the monthly fee was and all the promotions at the beginning).


TV+ is a good counter point. Apple is going into content creation, which has huge upfront costs.

Streaming music is not like streaming TV.




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