They should stop doing evil shit, then I'd happily pay.
It's coercion because they're a monopoly due to their anticompetitive practices. It's like killing your parents and then asking the judge to give you a break, because you're an orphan.
Maybe they can do something with their trillions of dollars, or since we're already paying for youtube with our data, maybe they can do something with that and all the other highly personal and intimate details of our lives they've collected primarily without our consent (and at times through violations of the law). Seems like they ought to have some kind of way to make money with that... Maybe they can let people pay them to get to the top of search results or something. Maybe they could sell locked down data collecting laptops or do something with cell phones? They seem pretty smart, I'm sure they'll figure it out.
Who says they haven't found a sensible way to be profitable? Alphabet makes billions in profit every year. I've been a happy subscriber to Youtube for 8 years. It seems completely sensible to me.