I hear a lot of people say that google search results are worse than they used to be - personally I have a hard time telling. What's interesting, though, is that nobody is doing search better, which suggests that it a very tough problem to solve, and even with all the resources Google has, they aren't doing it as good as it could be.

So my question is - what is google doing wrong?

Has their search algorithm become worse?

Has the web become more complex?

Have people just become lazy and feel like they should never have to dig beyond the first 10 results to find what they're looking for?