I checked out the site. Look interesting, but I noticed one major issue: pagination is a mistake in e-commerce. "View all" or infinite scroll is a must.
There are infinitely many things that would improve the sales of an e-commerce site. First among all things is making sure the site is not on localhost.
Many sites do not implement view all or infinite scroll and, empirically, still manage to make quite a lot of money. One prominent example is Amazon.
More broadly, I would sincerely love it if HN did not try to play "Let's one-up the founders" on day 1 for every startup, with special attention paid to YC startups. All startups will have great big honking problems on day one. (They're more of the flavor "Nobody knows we exist" than "Our 100 products are paginated rather than on a single page.") The ones that succeed in solving those problems will, in the process, revisit almost every stupidly inconsequential implementation detail, in the same sort of painful, considered depth that all of us who have shipped software before know will eventually happen.
Wouldn't we be a happier, more productive community if the tone was less "I have found your flaw!" and more "That's a good start. You might consider adding X, Y, and Z to the roadmap. Those have previously had outcomes like X1, Y1, and Z1 when tried in circumstances X2, Y2, and Z2. X and Y can probably wait, but Z should be a fairly high priority because $EXPLANATION_OF_HOW_Z_PREVENTS_YOU_FROM_DYING."
I think you are reading something into my tone that I didn't intend.
More importantly, I think you are wrong to think "Nobody knows we exist" and getting the details right are somehow separate. I built a business by a thousand small fixes. I worked on getting the SEO, copy writing, UX, ads, etc. better every day. Then one day the conversion rate was high enough that buying ads became nicely profitable and word of mouth started to take effect. Details matter.
If a fashion site has an UX issue that makes it not fun to use, it is a real problem. There is no next button at the bottom of the list of items. It feels like the site is broken, but this such a trivial problem to fix.
A must? You clearly live in a different world from me, because in the one where I live, Amazon, eBay, NewEgg, Zappos and Etsy all seem to get by OK with paginated listings. I'm actually having a hard time thinking of a major ecommerce site with an infinite-scrolling interface.
I agree. It shouldnt take more than 1 or 2 clicks for a user to review all your products. Ecommerce sites tend to not pay close attention to this - but look at how much significance Google pays to this metric.
