I'm surprised at that level of loss you haven't just end-run around Google and the lead-gen firm and gotten together with your peers to blackball them. Those lead-gen companies can't actually deliver real service, they still need someone local to your community to pick up the lead and do the work.

I doubt it would take very long before they realized they can't fill any contracts and give up. And plus wouldn't it sound super cool to say you started a guild?