> There's no other side of this war, just regulators issuing commands that industry tries to follow.
We know how well the industry "tries to follow" from how industry follows GDPR and how Facebook keeps pretending that it's their god-given right to use tracking data in advertisment.
> It's confusing as a war is because the regulators decided not to make the law say, 'behavioral advertising is illegal,' and instead have spent years slowly awakening to that conclusion, at the cost of zillions of dollars in legal fees.
It's not confusing. Regulators do what they always do: they let companies do whatever companies do. And when the companies keep doing shitty things, regulators regulate.
We know how well the industry "tries to follow" from how industry follows GDPR and how Facebook keeps pretending that it's their god-given right to use tracking data in advertisment.
> It's confusing as a war is because the regulators decided not to make the law say, 'behavioral advertising is illegal,' and instead have spent years slowly awakening to that conclusion, at the cost of zillions of dollars in legal fees.
It's not confusing. Regulators do what they always do: they let companies do whatever companies do. And when the companies keep doing shitty things, regulators regulate.