Unless the penalties from Google are long term I can't see this as being very effective, as you would assume competent SEOs will just tweak their processes in response.
From what I've read over the years, basic SEO mainly boils down to :
- Have good, relevant content
- Choose your page titles and URLs carefully
- Get lots of links to your pages , from as many different domains as possible, and try to get them from high Pagerank domains
- Where possible try to get anchor text relevant to the terms you want to rank for - but don't go overboard with a large percentage being the same phrase, as it appears artificial
- An older site can benefit you, as will exact match domains for the main TLDs
Except for site age, they are all easily changeable by the SEO.
Maybe Pagerank is too easily gameable, and what is old will become new again, and some of the approaches tried in the 90s and replaced by Pagerank will return with a new twist.
From what I've read over the years, basic SEO mainly boils down to :
- Have good, relevant content
- Choose your page titles and URLs carefully
- Get lots of links to your pages , from as many different domains as possible, and try to get them from high Pagerank domains
- Where possible try to get anchor text relevant to the terms you want to rank for - but don't go overboard with a large percentage being the same phrase, as it appears artificial
- An older site can benefit you, as will exact match domains for the main TLDs
Except for site age, they are all easily changeable by the SEO.
Maybe Pagerank is too easily gameable, and what is old will become new again, and some of the approaches tried in the 90s and replaced by Pagerank will return with a new twist.